October Edition of Esquire Magazine Features Electronic Ink
The print media is forced to be innovative to compete with the internet and other technical means to access information. Esquire magazine is using electronic ink in its October 2008 edition:
“…A 64.5-square-centimetre display on the cover of Esquire’s October anniversary issue flashes the theme “The 21st Century Begins Now” with a collage of illuminated images. On the inside cover, a two-page spread advertising the new Ford Flex Crossover features a second display, of the same size, with shifting colors to illustrate the car in motion at night.”
link: Esquire unveils electronic ink
Print media faces a financial battle on two fronts: keeping the buyers and keeping the advertisers. The challenge is to be ‘value added’ in a traditional media. The featured articles may be old internet news by the time a print publication reaches the newsstands. The question becomes ‘what replaces immediacy?‘.
Catherine Forsythe
Tags: advertising, electronic ink, Esquire magazine, immediacy, innovation, Internet, print media
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