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The New Apple iPhone: The Bumpy Launch

Steve Jobs can’t be happy with this launch. The new iPhone launched today and there were a multitude of unhappy customers:


“The launch of Apple Inc.’s much-anticipated new iPhone turned into an information-technology meltdown today, as customers were unable to get their phones working.

Angry and frustrated iPhone customers waited for hours at the Apple and AT&T stores at Westfarms Mall this morning, as the latest version of the online phone rolled out.”

link: Frustration Grows In Westfarms Over iPhone

It will be interesting to see how Apple (and Steve Jobs) responds to this problem. Apple has been careful to keeping their customers happy.

There have been speculation as to why Apple had this problem. This launch of the 3G went worldwide. This is in contrast to the original launch of the iPhone. That product launch was controlled, with a country to country roll-out. This launch was huge in comparison to the initial iPhone product introduction.

Perhaps the reason behind these new Apple problems is simply an old corporate issue… greed.

Catherine Forsythe

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