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Did you ever think that the US Army would be using ideas from Apple to gain new recruits?  It is an idea that never once crossed my mind, but it seems to be a reality now.

The Army plans to unveil a pilot concept recruitment center in late August that was inspired by the interactivity of Apple Stores. The center, opening in a city that’s yet to be determined, will be built around virtual simulations and other experiential marketing techniques to engage visitors.

Seeing the success of Apple retail centers-as well as attractions like the ESPN Zone-prompted Edward Walters, CMO of the U.S. Army, to make a tactical change. “In the past we’ve focused on traditional media vehicles. [But] the millennial generation is used to engaging in interactive assets and we need to adapt to them.”

Link: Army Imitates Apple to Draw New Recruits

In the past, the US Army has used online video games to appeal to the technological people in order to get new recruits.  Now, these new simulators join the simulators used by the US Navy.  The Navy simulators are more of a ride, while the Army simulators will be interactive.

This will definately appeal to people; they will sit in a helicopter and think “wow, this is fun, why not make a job out of it”.

Great idea by the US Army; we will see how successful it is.

Comments welcome,

Justin

Tags: Apple, Army, Military, Navy, simulation, simulator, US, video games, virtual reality

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