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Adobe is offering a free verson of Photoshop.  It is a basic version:

“…San Jose, Calif.-based Adobe Systems Inc. says it hopes to boost its name recognition among a new generation of consumers who edit, store and share photos online.

   …Adobe says providing Photoshop Express for free is part marketing and part a strategy to create up-sell opportunities. It hopes some customers will move from it to boxed software like its $99 Photoshop Elements or to a subscription-based version of Express that’s in the works.”

link:  Adobe launches online version of Photoshop program for free

link:  Photoshop Express

Since this online version is intended to generate future sales, it is probably very good.  This marketing campaign itself will return much publicity.  In any case, the price is difficult to match - it’s freeware.

Catherine

Tags: Adobe, Free, marketing, photoshop express, publicity

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